PhotoCocoon
Backup
Restore
Pricing
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Journal
Journal
How we think about keeping photos.
The phone that went in the river
A backup you never open is the only backup that works.
Original means original
A smaller file is not the photo. It is a postcard of the photo.
Software you can forget
If you open us every week, we failed.
The widget is the product
Trust lives on the Home Screen.
Heat is a signal
A hot phone is asking to be left alone.
Night is for 4K
The long files should move while you sleep.
Two copies, two places
iCloud can exist. We still should.
The gallery temptation
A grid would make us look busy. Busy is the opposite of the job.
Ask late
Permissions should arrive when they mean something.
Skip for now
Every ask can be refused without a second dark button.
Say their name
A celebration without a name is a template.
Gold is rare
If everything is a reward, nothing is.
Headlines are not bold
Size and space make them important. Weight makes them shout.
One thing per screen
If you cannot name the one thing, the screen is not finished.
Wi‑Fi is manners
Cellular is for maps and a call home, not for a wedding in 4K.
Low Power means stop
You asked the phone to save itself. We do not argue.
The attic, not the feed
Nobody wants another place to perform the holiday.
Dates should come back
A restored roll that sorts wrong is a half restore.
Leave the door open
If leaving requires our app, we built a trap.
Scan without theatre
Safety scanning is a legal duty, not a feature to market with fear.
No password to forget
Magic links are slower the first time and kinder the hundredth.
The first night
Large libraries are nights, not minutes.
The Optimize Storage trap
iCloud can evict the original. We cannot send a ghost.
Background is a gift from Apple
We do not control the clock. We use the window.
Notifications are rare
A badge should mean something is actually wrong.
Restore is equal to backup
A copy you cannot get back is a rumour.
Files are fine
Not everyone wants the camera roll. Some want a folder.
S3-compatible is a promise
Storage that only works in one vendor is a leash.
No hostage
A paused plan still lets you read.
A small product
We are not a social network and will not become one.
Boring is the goal
The best backup story is no story.
Set it once
Install, allow, put it down.
New phone day
It should feel like the old camera roll woke up.
Stolen on a train
Erase the device. Buy another. Sign in.
A wedding weekend
Two days of 4K is a lot of night.
The baby year
You will not reshoot this.
A travel SIM
Roaming is how people hate backup.
The old iPhone in a drawer
It is not a backup. It is a future brick.
Hard drives in closets
They work until they do not, and they never tell you which day.
Time Machine is not Photos
A Mac backup is a good citizen and a bad camera roll.
AirDrop is not a plan
It is a gesture between two devices in a room.
The screenshot years
Recipes, tickets, a thing someone said.
Live Photos are small films
A still is a lie about what you shot.
RAW is a master
Treat it like a negative.
Editors are not archives
Halide, Lightroom, iMovie — they make. We keep.
Faces stay on the phone
We are not building a people product.
Search can wait
Finding is a gift. Existing is the duty.
Thumbnails are late
A placeholder is not a missing photo.
Quotas are honest
Full should say full.
Reviewers are people
A demo account, a working restore, no theatre.
English first
Legal pages in a language we can stand behind.
Small type is a whisper
Legal belongs where you can ignore it until you need it.
Cream, not white
White is a showroom. Cream is a kitchen.
Motion is slow
320 milliseconds is a breath, not a stunt.
One primary action
Two dark buttons means the screen has not decided.
The email we send
One letter when the door opens.
A human inbox
hello@photococoon.com is a person.
Press is the same door
No separate velvet rope.
Status is a heartbeat
If the API is down, a pretty site is a lie.
Seventy-two hours
Delete means the files start dying immediately and are gone in three days.
No dark patterns
The delete path is short.
Background refresh is a seatbelt
Off means we cannot even ask iOS for a window.
Focus is yours
Silence the badge. Keep the work.
Hotel Wi‑Fi is a little door
Join, tap the page in Safari, then we can run.
VPNs are someone else's maze
If the maze has no exit to storage, we wait.
Two iPhones, one life
Same email. Two senders. One attic.
Not Family Sharing
Each person gets their own roll.
Android later
Shipping a lie on another store helps no one.
iPad is a window
Nice to look. Not the backup client today.
Mac is a destination
rclone, Files, a folder on a desk.
Careful with unlimited
A store listing must match the quota the app enforces.
Demo libraries
Reviewers should see photos that exist.
The squint test
Blur your eyes. You should see the hero and the action.
Space is the frame
Whitespace is what makes the important thing look important.
Warm, not cold
Simplicity can feel clinical. Ours should not.
Plain verbs
Buttons say what happens.
Two lines, then stop
People do not read paragraphs on phones.
Reward, don't nag
Show what went well. Do not count undone chores.
The point
The phone dies. The years do not.
A quiet place for what you shot
That is the whole company.
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