Journal
Wi‑Fi is manners
Cellular is for maps and a call home, not for a wedding in 4K.
People learn this when the bill arrives.
We would rather they never learn it that way.
Default is the moral choice.
Wi‑Fi is manners sits inside a simple product: original-quality iPhone backup, quiet on Wi‑Fi, a restore that brings the dates back. Not a feed. Not a compressed cousin.
You set it up once in the iPhone app. New photos leave when the phone is calm. If the handset dies, you sign in on the next one. That is the whole job.
Two sizes. Same engine. $12 a year for 100 GB, $20 a year for 1 TB. Coupons, if you have one, are entered in the app at checkout.
Paid in the iPhone app. $12 / year for 100 GB, or $20 / year for 1 TB.