Journal
The widget is the product
Trust lives on the Home Screen.
Dashboards are for people who enjoy software.
Most people enjoy their children.
A line of text that says all backed up is the whole interface.
The widget is the product sits inside a simple product: original-quality iPhone backup, quiet on Wi‑Fi, a restore that brings the dates back. Not a feed. Not a compressed cousin.
You set it up once in the iPhone app. New photos leave when the phone is calm. If the handset dies, you sign in on the next one. That is the whole job.
Two sizes. Same engine. $12 a year for 100 GB, $20 a year for 1 TB. Coupons, if you have one, are entered in the app at checkout.
Paid in the iPhone app. $12 / year for 100 GB, or $20 / year for 1 TB.