Manifesto
Software you can forget.
If you open us every week, we failed.
Backup is not a hobby
People do not want another gallery to tend. They want the day the phone dies to be boring.
Quiet is a feature
Heat, battery, radio — the phone comes first.
Leave the door open
Original files. Ordinary storage. rclone. Delete means delete.
Software you can forget. sits inside a simple product: original-quality iPhone backup, quiet on Wi‑Fi, a restore that brings the dates back. Not a feed. Not a compressed cousin.
You set it up once in the iPhone app. New photos leave when the phone is calm. If the handset dies, you sign in on the next one. That is the whole job.
Two sizes. Same engine. $12 a year for 100 GB, $20 a year for 1 TB. Coupons, if you have one, are entered in the app at checkout.
Paid in the iPhone app. $12 / year for 100 GB, or $20 / year for 1 TB.